Netflix Brasil Instagram Stats

@netflixbrasil

40.5M followers

Brand

🇧🇷 Brazil

Also known as Netflix Brazil. Netflix Brasil is the official Portuguese-language regional Instagram channel of Netflix Brazil — the streaming service's Brazil-launched 2011 market division. Famously meme-aware and culturally-specific in its tone of voice (quoting Brazilian slang, current internet humor, telenovela references), the 40.31M-follower account is one of the largest brand-Portuguese-language accounts on Instagram and one of the most-engaged Netflix regional accounts globally. The 10,716+ post archive plus a 0.64% engagement rate signal an extraordinarily-prolific and culturally-fluent meme-and-promo content cadence.

@netflixbrasil's Hot Topics

Jul 28 – Jun 5, 2026 · 2 mentions

TechTudo drove the conversation around Netflix Brasil — 2 articles across 2+ outlets, focused on Tela Brasil é bom? Veja catálogo, como usar e teste da 'Netflix brasileira'. At 40.5M followers and 0.20% engagement, it holds a steady position within its tier. Spikes like this usually convert into measurable follower inflow within 24–72 hours, strongest on high-resolution visuals and tight captions.

Covered by TechTudo, Uai

netflixbrasil's Follower Count & Growth

Followers, posts, and how @netflixbrasil compares to peers in their tier

40.5M

Followers

0.20%

Engagement Rate

11.1K

Posts

828

Following

Engagement Rate

0.20%

↓ 63% vs 20M+ accounts

Low 0.33%Avg 0.55%High 0.72%

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Avg. Per Post

Likes

↓ 63% vs similar

80.7K

Comments

↓ 50% vs similar

1.8K

Reel Views

2.0M

Last 30 Days

Daily engagement & follower growth

Engagement

2.6M

↓ 3.6%

Net Followers

+83.2K

~+2.8K/day

78.9K

86.9K

94.8K

102.7K

110.7K

Jun 8Jun 14Jun 21Jun 28Jul 7

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Compare @netflixbrasil with similar public Instagram profiles by audience size, category, country, and personality signals.

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netflixbrasil's Engagement Rate Benchmarks

How @netflixbrasil compares across follower tiers

Tier	Low	Average	High
1K–5K	2.40%	4.00%	5.20%
5K–20K	1.80%	3.00%	3.90%
20K–50K	1.40%	2.40%	3.10%
50K–100K	1.20%	2.00%	2.60%
100K–500K	1.00%	1.60%	2.10%
500K–1M	0.85%	1.40%	1.80%
1M–5M	0.65%	1.10%	1.45%
5M–20M	0.48%	0.80%	1.05%
20M+ ←	0.33%	0.55%	0.72%

How is engagement rate calculated? →

Netflix Brasil — Frequently Asked Questions

Quick answers about @netflixbrasil's Instagram, personality and profile

How many Instagram followers does Netflix Brasil have?

Netflix Brasil has approximately 40.5M followers on Instagram as of January 1970, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.

What is Netflix Brasil's MBTI type?

Netflix Brasil is commonly typed as ENTP. Public reading of their Instagram activity and public persona aligns with the ENTP profile, though this is an inferred signal rather than an official test result.

What is Netflix Brasil's personality archetype?

Netflix Brasil's Big Five profile is commonly read as a Meme-Fluent Streaming Brand type. This reflects public analysis of their content and behavior and is an inferred reading, not a formal personality assessment.

Where is Netflix Brasil from?

Netflix Brasil is from Brazil. They are widely known as a Brazil brand.

What is Netflix Brasil known for?

Netflix Brasil is known as a Brand from Brazil, with a large Instagram following and an active content presence.

AI-generated analysis based on public Instagram activity. See Disclaimer.