National Geographic Instagram Stats

@natgeo

269.1M followers

Brand

🇺🇸 United States

Also known as Nat Geo, NatGeo. National Geographic (Nat Geo) is the iconic American media brand and scientific-and-educational nonprofit founded in 1888 — now operating as a Disney-owned media division (since 2019) producing television, magazines, books, photographic content, and a vast IG-native presence. Its 274.7M-follower Instagram is one of the largest accounts on the platform globally, with a 31,604+ post archive of explorer-and-photojournalism content from contributors and staff photographers across all seven continents. The 0.026% engagement rate reads typical for the mega-brand-account tier where reach trumps engagement.

@natgeo's Hot Topics

May 19 – Jun 24, 2026 · 2 mentions

Media attention on National Geographic reached 2 pieces from 1+ outlets, anchored by Inside National Geographic's brand. With 269.1M followers and 0.01% engagement, reach and resonance both run above what its size predicts. Spikes like this usually convert into measurable follower inflow within 24–72 hours, strongest on high-resolution visuals and tight captions.

Covered by National Geographic

natgeo's Follower Count & Growth

Followers, posts, and how @natgeo compares to peers in their tier

269.1M

Followers

0.01%

Engagement Rate

31.8K

Posts

193

Following

Engagement Rate

0.01%

↓ 97% vs 20M+ accounts

Low 0.33%Avg 0.55%High 0.72%

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Avg. Per Post

Likes

↓ 97% vs similar

37.4K

Comments

↓ 78% vs similar

342

Reel Views

2.2M

Last 30 Days

Daily engagement & follower growth

Engagement

1.8M

↓ 5.3%

Net Followers

−263.7K

~−8.8K/day

37.8K

45.5K

53.3K

61.0K

68.8K

Jun 8Jun 14Jun 21Jun 28Jul 7

Related Instagram Profiles

Compare @natgeo with similar public Instagram profiles by audience size, category, country, and personality signals.

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natgeo's Engagement Rate Benchmarks

How @natgeo compares across follower tiers

Tier	Low	Average	High
1K–5K	2.40%	4.00%	5.20%
5K–20K	1.80%	3.00%	3.90%
20K–50K	1.40%	2.40%	3.10%
50K–100K	1.20%	2.00%	2.60%
100K–500K	1.00%	1.60%	2.10%
500K–1M	0.85%	1.40%	1.80%
1M–5M	0.65%	1.10%	1.45%
5M–20M	0.48%	0.80%	1.05%
20M+ ←	0.33%	0.55%	0.72%

How is engagement rate calculated? →

National Geographic — Frequently Asked Questions

Quick answers about @natgeo's Instagram, personality and profile

How many Instagram followers does National Geographic have?

National Geographic has approximately 269.1M followers on Instagram as of January 1970, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.

What is National Geographic's MBTI type?

National Geographic is commonly typed as INTP. Public reading of their Instagram activity and public persona aligns with the INTP profile, though this is an inferred signal rather than an official test result.

What is National Geographic's personality archetype?

National Geographic's Big Five profile is commonly read as a Iconic Photojournalism Institution type. This reflects public analysis of their content and behavior and is an inferred reading, not a formal personality assessment.

Where is National Geographic from?

National Geographic is from United States. They are widely known as a United States brand.

What is National Geographic known for?

National Geographic is known as a Brand from United States, with a large Instagram following and an active content presence.

AI-generated analysis based on public Instagram activity. See Disclaimer.