Lamborghini Instagram Stats

@lamborghini

36.5M followers

Brand

🇮🇹 Italy

Also known as Automobili Lamborghini. Lamborghini — formally Automobili Lamborghini S.p.A. — is the Italian luxury sports-car manufacturer founded in 1963 in Sant'Agata Bolognese by Ferruccio Lamborghini, and now part of the Volkswagen Group via Audi. The official 37M-follower Instagram showcases hero models (Revuelto, Huracán, Urus SE, Sián FKP 37), motorsport content (Squadra Corse), and lifestyle moments built around the bull-and-V12 brand identity. Searches around Lamborghini Revuelto and Lamborghini Urus anchor the SEO base.

@lamborghini's Hot Topics

Jul 6 – Jul 6, 2026 · 3 mentions

Media attention on Lamborghini reached 3 pieces from 3+ outlets, anchored by Are Lamborghini doors actually practical or just for show?. At 36.5M followers and 0.24% engagement, it holds a steady position within its tier. Bursts like this tend to translate into a follower bump over the next few days, especially alongside sharp visual posts.

Covered by Usatoday, Golfweek Usatoday, Autoevolution

lamborghini's Follower Count & Growth

Followers, posts, and how @lamborghini compares to peers in their tier

36.5M

Followers

0.24%

Engagement Rate

1.4K

Posts

251

Following

Engagement Rate

0.24%

↓ 56% vs 20M+ accounts

Low 0.33%Avg 0.55%High 0.72%

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Avg. Per Post

Likes

↓ 56% vs similar

88.1K

Comments

↓ 45% vs similar

385

Reel Views

877.0K

Last 30 Days

Daily engagement & follower growth

Engagement

3.0M

↓ 8.3%

Net Followers

−56.0K

~−1.9K/day

88.5K

93.4K

98.3K

103.2K

108.1K

Jun 8Jun 14Jun 21Jun 28Jul 7

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Compare @lamborghini with similar public Instagram profiles by audience size, category, country, and personality signals.

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lamborghini's Engagement Rate Benchmarks

How @lamborghini compares across follower tiers

Tier	Low	Average	High
1K–5K	2.40%	4.00%	5.20%
5K–20K	1.80%	3.00%	3.90%
20K–50K	1.40%	2.40%	3.10%
50K–100K	1.20%	2.00%	2.60%
100K–500K	1.00%	1.60%	2.10%
500K–1M	0.85%	1.40%	1.80%
1M–5M	0.65%	1.10%	1.45%
5M–20M	0.48%	0.80%	1.05%
20M+ ←	0.33%	0.55%	0.72%

How is engagement rate calculated? →

Lamborghini — Frequently Asked Questions

Quick answers about @lamborghini's Instagram, personality and profile

How many Instagram followers does Lamborghini have?

Lamborghini has approximately 36.5M followers on Instagram as of January 1970, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.

What is Lamborghini's MBTI type?

Lamborghini is commonly typed as ESTP. Public reading of their Instagram activity and public persona aligns with the ESTP profile, though this is an inferred signal rather than an official test result.

What is Lamborghini's personality archetype?

Lamborghini's Big Five profile is commonly read as a Italian Performance Icon type. This reflects public analysis of their content and behavior and is an inferred reading, not a formal personality assessment.

Where is Lamborghini from?

Lamborghini is from Italy. They are widely known as a Italy brand.

What is Lamborghini known for?

Lamborghini is known as a Brand from Italy, with a large Instagram following and an active content presence.

AI-generated analysis based on public Instagram activity. See Disclaimer.