Bleacher Report (@bleacherreport) Instagram profile picture

Bleacher Report Instagram Stats

@bleacherreport

22.2M followers

Sports Media
🇺🇸 United States
Also known as B/R. Bleacher Report (B/R) is an American sports news website founded in 2005 and acquired by Turner Broadcasting (now Warner Bros. Discovery) in 2012. This Instagram (22.4M followers) is the flagship social account covering NFL, NBA, MLB, college sports, and combat sports with a meme-savvy editorial voice tailored to Gen Z fans. Content reads as fast-cycle sports news — game highlights, trade reactions, ranking debates, and culture-crossover memes.
@bleacherreport's Hot Topics
Jul 3Jul 4, 2026 · 3 mentions
This week, Bleacher Report surfaced in 3 stories from 2+ outlets, led by WWE SmackDown Live Updates, Results and Highlights From July 3. The account's 22.2M followers and 1.69% engagement rate mark a steady showing for a 1M-plus account. Bursts like this tend to translate into a follower bump over the next few days, especially alongside sharp visual posts.
Covered by Bleacher Report, Heavy.com
Top Stories
Updated weekly
Bleacher Report·3d ago
WWE SmackDown Live Updates, Results and Highlights From July 3
Welcome to Bleacher Report's live coverage of WWE SmackDown.
Bleacher Report
Heavy.com·4d ago
$120 Million Former Eagles Star Called NFL’s ‘Most Overpaid Player’
Bleacher Report's Moe Moton called Eagles star Jaelan Phillips the NFL's most overpaid player after signing with Panthers for $120 million.
Heavy.com
Heavy.com·4d ago
Bills QB Josh Allen’s $110 Million New Target Predicted to ‘Transform’ Offense
Bleacher Report's Kristopher Knox thinks the Bills combo of QB Josh Allen and WR D.J. Moore could create a "championship caliber" offense.
Heavy.com

bleacherreport's Follower Count & Growth

Followers, posts, and how @bleacherreport compares to peers in their tier

22.2M
Followers
1.69%
Engagement Rate
34.4K
Posts
1.0K
Following
Engagement Rate
1.69%
207% vs 20M+ accounts
A
Low 0.33%Avg 0.55%High 0.72%
Track any influencer →
Avg. Per Post
Likes
207% vs similar
371.3K
Comments
166% vs similar
4.7K
Reel Views
8.9M
Last 30 Days
Daily engagement & follower growth
Engagement
12.5M
11.0%
Net Followers
+82.5K
~+2.7K/day
223.0K
316.2K
409.4K
502.7K
595.9K
Jun 8Jun 14Jun 21Jun 28Jul 7

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bleacherreport's Engagement Rate Benchmarks

How @bleacherreport compares across follower tiers

TierLowAverageHigh
1K–5K 2.40%4.00%5.20%
5K–20K 1.80%3.00%3.90%
20K–50K 1.40%2.40%3.10%
50K–100K 1.20%2.00%2.60%
100K–500K 1.00%1.60%2.10%
500K–1M 0.85%1.40%1.80%
1M–5M 0.65%1.10%1.45%
5M–20M 0.48%0.80%1.05%
20M+ 0.33%0.55%0.72%

How is engagement rate calculated? →

Bleacher Report — Frequently Asked Questions

Quick answers about @bleacherreport's Instagram, personality and profile

How many Instagram followers does Bleacher Report have?

Bleacher Report has approximately 22.2M followers on Instagram as of May 2026, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.

What is Bleacher Report (B/R)?

Bleacher Report, often abbreviated B/R, is an American sports news website and media brand covering the NFL, NBA, MLB, college and combat sports. Owned by Warner Bros. Discovery's TNT Sports, it is known for a fast, meme-savvy editorial voice aimed at younger fans.

Who owns Bleacher Report?

Bleacher Report is owned by Warner Bros. Discovery and operates under its TNT Sports division. It was acquired by Turner Broadcasting in 2012, which later merged into Warner Bros. Discovery, and is headquartered in San Francisco.

What sports does Bleacher Report cover?

Bleacher Report covers major sports including the NFL, NBA, MLB, college sports and combat sports, alongside wider sports culture. Its content spans game highlights, trade and ranking debates, and culture-crossover memes across its website and social accounts.

Where is Bleacher Report based?

Bleacher Report is based in the United States, with headquarters in San Francisco and additional offices in New York City. It is an American sports media brand operating under Warner Bros. Discovery's TNT Sports.

What is the Bleacher Report Instagram account?

The @bleacherreport Instagram is the flagship social account of Bleacher Report (B/R). It posts game highlights, trade reactions, ranking debates and sports-culture memes with a fast, Gen-Z-tailored editorial voice.

AI-generated analysis based on public Instagram activity. See Disclaimer.