Most-Followed Instagram Accounts in Brazil (2026)
Neymar Jr is the most-followed Instagram account in Brazil, with 233 million followers as of May 22, 2026, more than triple any other Brazilian account. Among the 68 Brazilian accounts Clarvio tracks ...
Neymar Jr is the most-followed Instagram account in Brazil, with 233 million followers as of May 22, 2026, more than triple any other Brazilian account. Among the 68 Brazilian accounts Clarvio tracks daily, retired footballers Ronaldinho (77.4 million) and Marcelo (66.9 million) come next, followed by actor Larissa Manoela at 52.1 million. Football, novelas and música dominate the list.
So the most-followed Instagram account in Brazil has one clear leader and a crowded field behind. This guide gives the measured ranking from Clarvio's top Instagram accounts tracking, with each count read on a single dated snapshot rather than copied from an older list. Where a well-known Brazilian sits outside the tracked sample, it is flagged rather than guessed.
Who is the most-followed Brazilian on Instagram?
Neymar Jr holds the top spot by a wide margin, his 233 million followers placing him among the most-followed people worldwide, not just in Brazil. No other Brazilian account is close, which is why the national ranking is really a contest for second place.
Behind him the field is a mix of football legends, telenovela actors and music stars. The counts below are measured as of May 22, 2026, so they reflect totals after the May 2026 bot purge rather than inflated pre-purge figures.
Measured top Brazilian accounts, as of May 22, 2026
| Rank | Account | Field | Followers (measured) |
|---|---|---|---|
| 1 | Neymar Jr | Football | 233,019,179 |
| 2 | Ronaldinho | Football | 77,449,318 |
| 3 | Marcelo | Football | 66,882,281 |
| 4 | Larissa Manoela | Actor | 52,120,652 |
| 5 | Maisa | Actor | 46,753,673 |
| 6 | Gusttavo Lima | Música | 44,958,169 |
| 7 | Paolla Oliveira | Actor | 38,404,282 |
| 8 | Marília Mendonça | Música | 38,316,820 |
| 9 | Nicole Bahls | Creator | 31,093,038 |
| 10 | Ludmilla | Música | 30,369,333 |
A few famous Brazilian names, such as Anitta and Whindersson Nunes, sit outside Clarvio's tracked sample, so they are not in this measured table; the ranking reflects the Brazilian accounts currently tracked.
Football, novelas and música rule the list
The top of the Brazilian ranking is a clear snapshot of national culture: the three highest accounts all belong to footballers, led by Neymar Jr and the retired stars Ronaldinho and Marcelo.
What drives the rest of the ranking
- Telenovela and TV actors like Larissa Manoela, Maisa and Paolla Oliveira carry huge domestic audiences into the top 10.
- Música stars span sertanejo and funk, from Gusttavo Lima to Ludmilla and the late Marília Mendonça, whose account remains widely followed.
- Reading these on a single date matters because positions shift week to week. Signal-based analysis can pull every account's count for the same snapshot, with no Instagram password and no login, so the ranking stays consistent rather than mixing dates.
Why a dated count beats a static list
Most country rankings recycle numbers that are weeks or months old, and that gap widened after the May 2026 bot purge trimmed about 0.5 percent from major accounts.
The measurement advantage
- A May 22 reading is post-purge and current, so it avoids the inflated totals older Brazil lists still show.
- Because every account is read on the same day, second-place battles like Ronaldinho versus Marcelo are decided cleanly rather than by mismatched sources.
- For the global context these Brazilian stars also appear in, see the most-followed women on Instagram and which accounts lost the most followers in the purge.
Frequently Asked Questions
Who has the most Instagram followers in Brazil?
Neymar Jr, with 233 million followers as of May 22, 2026. He leads the next Brazilian account by more than 150 million, so his top position is not in question.
Who is the most-followed Brazilian after Neymar?
Among tracked accounts, retired footballer Ronaldinho at 77.4 million, just ahead of Marcelo at 66.9 million. The race for second is far closer than the race for first.
Are these the official Brazil follower numbers?
They are dated public-data readings taken on May 22, 2026, after the bot purge, so they are current rather than official-internal figures. Counts copied from older lists tend to run higher because they predate the purge.
Why are some famous Brazilians missing?
This ranking covers the Brazilian accounts Clarvio currently tracks. A few well-known names, such as Anitta, are outside that sample and so are not listed, rather than estimated.
How can I check a Brazilian account's real follower count?
Read it on a dated basis instead of from a static list. The top Instagram accounts directory and a public-data follower check show the current count with no login required.
Final take
The most-followed Instagram account in Brazil is Neymar Jr at 233 million, far ahead of the footballers, actors and música stars who fill out the rest of the measured top 10. Trust a dated count over a recycled list, and to see the live ranking and any Brazilian account's real number, explore the top Instagram accounts at clarvio.app.
Clarvio